Today our interview is with Michael Kopplstätter, a designer from C.r.a.f.t., a hot label with attention from celebrities such as Nicole Richie and Louise Redknapp. Michael tells Kaitlin & Summer about his inspirations, denim disasters and what’s in the works for 2010. Plus, we have Autumn/Winter 2009 images from Craft’s lookbook! Enjoy!
1. Why do you think that after 200 years, jeans are still one of the most popular items of clothing?
For me, jeans are like music. There are certain vibes and you have to make another tune out of it. And with jeans, this works well to direct them in a new way, but still keeping them easy and wearable.
2. Last time I counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
Most denim brands, especially the USA brands, are still into this very casual attitude of jeans. Well i guess they think they do fashion, but they don’t, they do all these overdone things with labeling, stitching and treatment.
We have a much more European way to see the product. A bit rockin’, a bit sassy and edgy, a bit purist, the brand has led the way with clean European looking denim. C.r.a.f.t. has consistently kept their finger on the pulse and has become with it’s new rebellious attitude the denim label to fall in love…
3. Who do you imagine is a typical C.r.a.f.t. customer?
Rock chicks. With the right soul for rock you feel great in our denims. C.r.a.f.t offers a new perspective in for that corresponds with the truly uncompromising attitude of the women that wear it…the C.r.a.f.t fit does not make you look one size smaller (what a stupid argument of some labels)….the C.r.a.f.t woman already knows she looks beautiful, the fit helps her look fantastic.
4. Where do you get your inspiration from?
We find inspiration everywhere. But certainly in music, partying, on the street, on rock chicks, but also the nature, especially in the mountains.
5. Which style and wash of your jeans are flying out of the shops the quickest at the moment?
Our skinny biker jeans called “Hells Angel” rocks in all best stores around the world. The fit is so amazing cool and just right. Besides our basic skinny jean, “Nervous Breakdown” is still a best-seller as the fit is great. We are not so into washes, so dark blue is selling well, a nice basic vintage wash called “Next Morning” and black twills.
6. Are there any essential jeans that everyone should have in their wardrobe?
Our skinny jean “Nervous Breakdown” tight, stove pipe fit, low waist and tight hem in dark blue, black twill and in ash denim.
And a vintage mid-waist straight cut jean in a really natural vintage wash over the years, best in a Japanese selvage denim woven on old weaving machines with the shorter width of the fabric.
7. What are the first pair of jeans you remember?
“cantrememberafxxxingthing” – maybe thats why our jeans are called C.r.a.f.t.
8. What have been your favourite pair of jeans that you have owned and why?
Well, this was in the 80’s – the Levi’s 501. Just a legend at that time.
9. What have been your favourite pair of jeans that you have produced and why?
Our skinny jeans “Nervous Breakdown”, as we were the first ones who did the fit just perfect in skinny’s.
As a follower I like the biker “Hells Angel” a lot, the cut is a bit more extreme with just very fine and not overdone fashion ideas.
10. Which current celebs are currently rocking your jeans?
We are not so into the celeb thing. We like it if just really cool chicks are wearing our jeans, and this has nothing to do if you are a celeb or not. Cool women we like to see in our jeans are Daisy Lowe, and Kate Moss, etc.
11. Who is your current favourite denim icon (male or female). I am thinking the person who has the most denim style?
Kate Moss. She has just the right attitude for jeans.
12. Which person living or dead would you most like to see in a pair of your jeans?
Coco Chanel.
13. What is the worst denim crime?
To wear denim from head to toe.
14. Where can your Malaysian and Singaporean shoppers purchase C.r.a.f.t. jeans?
Tribeca, Baracuda, and Queen’s Couture.
15. And finally, do you have any predictions for denim trends in 2010?
Wear a pair of normal skinny jeans, but with extreme tight hem with hemzip and a black extreme shoulder-padded jacket.
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Kaitlin & Summer would like to thank Michael and C.r.a.f.t. for this interview opportunity.
Check out their website here and be seduced by C.r.a.f.t.’s Autumn/Winter ‘09 collection!
Signing off,
Kaitlin & Summer
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